Typefaces and fonts play a very important role in the field of Visual Communication and Design. When a designer learns to work in synergy with them & put them in the right content, along with symbols, graphics and shapes, delivery of meaningful communication and unique designs becomes easier.

Derived from 2 Greek words, typos means “impression”, graphein means “to write”. The technique and art of arranging types to make your content readable and appealing is typography.

Each and every person visiting your website is unconsciously judging the visual appeal of your website. In order to get amazing typography results, we need to learn the grammar of typography, case studies of famous of font designers and their work, evolution of fonts, how to use fonts to create graphics, artworks and info-graphics (symbols & iconography).

Here are a few categories in which brilliant typography is used by brands in communicating their identity.


Flat typography forms the fundamental base of any type of typography. It is the simplest form of typography art in which fonts and typefaces are combined to give beautifully assorted design.

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Calligraphy is the mindful visual art of writing and lettering. It is evidently visible in wedding and event invitations, font design, logo design and various other places. When calligraphy and typography are combined, they make a beautiful design element for brands.


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Infographic typography is a visual representation of information. When pictures and text both are used to convey some useful information, they make much more sense, and are used by various websites and brands.


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Graphic designers use different Adobe softwares like Photoshop, Illustrator, 3D Max, InDesign, and CorelDraw to make 3-dimensional typography. Applying 3D typography to a design can increase the aesthetic appeal of your content.

  • HUAWEI, the multi-national telecommunication equipment company, uses their ideas of 3D typography in a great way.

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Kinetic typography, literally meaning “moving text”, is an animation technique to make videos. It is a wonderful way to express ideas and messages and are used by many brands to communicate their identity.

  • THE GIRL EFFECT for instance is a brilliant video which leverages the unique potential of adolescent girls to end poverty for themselves, their families, their communities, their countries and the world.

Check out this amazing video here: http://www.girleffect.org/

APPLICATIONS: Typography has a varied range of application. A few of the examples are as follows.


When typography is used to create beautiful artforms, they look brilliant. Texts and fonts are moulded to get a beautifully crafted design. These artworks look really fascinating and really helpful in creating your content eye-catching.

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Typographic patterns used to create an advertisement content for the promotional purpose of a brand communicating its brand identity is used widely in the industry.

  • Brands like NIKE and VANS for instance have a brilliant way of showcasing their design aesthetics through typographic advertisement.


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A successful product is the one which sells itself to the people. The art of typography in packaging can be highly beneficial to grab the attention of the target customer audience. The science of typography packaging entices the customers to buy the product, hence serving the purpose by including beautiful typography and infographics.

  • The packaging of MCDONALD’S gives an awesome example of typographic packaging in which bold and beautiful typography is used to attract the customers.

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Using the typographic forms in designing the multiple areas of interiors and exteriors by beautiful lettering of walls, floors and buildings comes under the scope of spatial design.

  • Barbara Kruger is a conceptual artist who used her typographic skills in design installation for a large gallery known as the hall of honor by wrapping the walls and floor with typographic art.

Image Courtesy: https://www.designboom.com/

This beautiful art can be learnt through various web design and graphic design classes to be applied in font design, logo design, web design, and video making. It is used by various people of creative industry including graphic designers, art designers, comic book and graffiti artists.

Hope this information helped! Have a look at the courses we provide to learn the art of typography and infographics along with various softwares: https://studioasot.in/