An online retail store by Neha Dhupia Launched in 2011.


This is an retail store that offers International and national brands in lingerie, nightwear, accessories and alluring fragrances. Herstyle showcases a wide-ranging assortment of lingerie in finest fabrics, styles with vibrant colors and sizes that cater to distinct needs of women.

We were tasked with building a brand – beginning with the logo to brand language, stationary, and finally packaging. Apart from this, we have also been strongly involved in art directing for communication for their online and on ground marketing. We also developed the website artwork, which is a pure reflection of the design philosophy of the brand.