We were approached by them to create a brand language, as well as all academy-essential-collaterals, starting from the name suggestion and logo design.
Avenaire is the first classroom based Digital 2.0 academy in India to focus on creating experts in future technologies. The name and logo was brought from an uncomplicated perspective that represents the brand personality. Considering the inputs and brand positioning we recommended them the letterform logo which will also act as a mnemonic device for a company name.
The Colour Pallete had Powerful colours as it represents energetic and cheerful vibe and spirit of the brand. The colours of the logo represent solidness of purpose and the warm, welcoming environment of excellence that academy embodies.
We started off with the logo, followed by all collaterals & print ads. We also developed the website artwork, which is a pure reflection of the design philosophy of the brand.