A creative skill booster training program for professionals, entrepreneurs & design job-seekers.

Creative Branding is the new tool for tomorrow’s business. We seek to establish a branding oriented design & marketing mindset that would help you set up your own brand without much ado. In a world, where every individual is a brand in themselves, creative branding, is the new way establishing brand identity & brand recall.

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What Do You Learn In This Program?

The Syllabus

Capsule is an innovative & intensive & 72-Hours training program, covered in 12 sessions, that not only trains in creative skills but also hones the design thinking ability. This Program covers all the major areas of brand communication design like branding & identity design, print design, packaging design and advertising & marketing communications  in very crisp & intensive modules and their submodules. These modules, are each dedicated to a major segment of graphic design industry and the sub modules are deliverable oriented. Creative Branding

History & Foundation of Design

Learn what factors influence the evolution of design. With a broad definition, the contexts of design history include social, cultural, economic, political, and technical influencers across history and learn about the creative industry and its expanse into Architecture, fashion, crafts, interiors, textiles, graphic design, industrial design and product design industry. This module is delivered through the following topics:

+ Major Design Movements

+ Scope & Avenues of the Graphic Design Industry

+ Key definitions of the Industry

+ Typical Creative Profiles of The Industry

+ Iconic Personalities who influenced the Design Industry

+ Understanding Of Graphic Design in the Indian Context

Elements & Principles of Design

These are the building blocks of design and therefore we focus on developing creative thinking ability and application of the design Process & methodology. Elements & principles of design module forms the basis of that very design process, which helps the students and participants to come up with original art and creative work and inculcate a deeper understanding of design. This module is delivered through the following topics:

+ Case Studies from the World of Design to understand EOD application.

+ Learn About Lines, Shapes, Forms

+ The Colour Theory and its application

+ Principles of Design

+ Gestalt’s Law

+ Exploration session with EOD

 

Typography & Infographics

Typefaces and fonts play a very important role in the field of Visual Communication and Design. When a designer learns to work in synergy with them & put them in the right content, along with symbols, graphics and shapes, delivery of meaningful communication and unique designs becomes easier. The module is delivered through following topics:

+ The Grammar of Typography

+ Case Studies Famous of Font Designers And Their Work

+ Evolution of Fonts

+ How to use fonts to create graphic artworks

+ Infographics (symbols & iconography)

 

 

Identity & Branding

Be it building new brand identities or giving an existing brand a brand makeover, the knowledge of Brand Identity Design is the most important aspect of communication design. Further to develop a unique and impactful language of visual communication for brands, is also very critical to brand’s recall value. Here we learn the Following:

+ Logo Design & Brand Architecture

+ Elements Of Brand Identity & Corporate Stationary

+ Brand Book Development with all necessary Brand Guidelines

+ Packaging Design

+ Space & Ambient Branding

Marketing Communication Design

This part of design is also called commercial Art. The art of crafting the right messages, through the right mediums, to reach the right market is what summarises the advertising & marketing module in the creative branding capsule.

+ Basics of Brand Marketing & Advertising

+ Case Studies of Brilliant Campaigns from all over the world.

+ Brand Analysis of Existing Brands

+ Print Advertising

+ Outdoor & Ambient Advertising

Digital Design

A good digital presence is a must for every brand today and a sound design of which is critical. User Interface Design is an ever evolving field of design, and as the technology advances, designers must upgrade themselves to be at the top of their game. Keeping that very fact in mind we have developed a special program in UI/UX Design, which gives a thorough knowledge of digital design and graphics.

+ Website Design

+ Responsive Designing

+ Emailers & Landing Page Design

+ Microsite Design

+ Digital Banner

+ Know how of Designing for E commerce.

Who can benefit by the Program?

Creative Branding Capsule is a unique one of a kind workshop for the professionals, entrepreneurs, designers and whoever is interested in understanding the picture of futuristic design values & upgrading their Creative skill-set to Brand Design Process.

I am a small business owner and recently completed Graphic Design course at SOGD. I had joined SOGD so that I could start designing creatives for my venture. While the other institutes focus only on developing competence of the students in the software tools like Illustrator and Photoshop, the main focus of SOGD trainer was in developing the creative streak in the students.

 

Swati Sahai

Co-Founder, Orahi.com

“In my 31+ years of taking my graphic design course, Manisha’s classes consistently come out ranking #1 on my list . A highly relevant material is delivered with enthusiasm, humor, and a high degree of class interaction that is unmatched anywhere.”

Shipra Gupta

Artist

The Creative Branding Program gave me a solid foundation to strike it on my own as an entrepreneur. It taught me how to think about Design. I have thoroughly enjoyed my learning experience.

Pooja MArwar

Fashion Designer

 

Creative Branding Capsule – A Mobile Program

 

Geography does not bar our zeal to spread a creative design network. We are a mobile workshop semblance, we network with various cafes, studios and co-working spaces for conducting our workshops.

Call 9599595154

To Hold The Creative Branding Capsule at Your Studio!