When we think of a good brand, we think of what it means to us.
‘Great brands cultivate much more than a gleaming reputation; they cultivate memories and relationships for their consumers to delve into.’
The quintessence of a brand’s soul is centered on its internal values and principles of the people behind it. Because overtime, brands tend to take a new life and shape of their own, representing much more than a product line, some ads and a large market share. It signifies the brand’s culture, business goals, employee motivations and the blood, sweat and tears of the people behind the curtain. And a workspace embodies the core of a brand’s raw makings from Day 1 to the Day – we made it!
‘Incorporating a brand’s visual identity in the workspace will instantly give people a place to belong.’
Workspace branding is a good way to create a motivational and inspirational environment where employees can thrive on their sense of belonging. Embodying the brand in workspace design will instill its value and vision into the company culture and encourage behavior that is consistent with the brand. The seamless implementation of a brand’s visual expression in the workspace works as an interactive team building tool, uniting and reinforcing the beliefs and values of the brand in a tangible corporate space.
‘It is the combined mix of efforts by branding experts, designers and architects that can bring an incredible brand workspace design to life.’
A workspace needs the combined mix of efforts by branding experts, designers and architects to make it absorb a brand’s identity seamlessly into different factory channels. With 3 leads put together on a space design, there needs to be a clear note of understanding as to- where and how to converge at a clear expression of the brand’s values and core beliefs. Conducting preliminary exercises and lining up inputs in the beginning for better arrangement in the space will help structure the process in the early stages of design. Be it planning for a graphic display wall, redoing the light focus or a complete design reorder of the workspace, it all needs to be traced down for changes at every point of design development.
‘Tactile sensory branding plays a huge part in the overall brand experience by incorporating subtle design elements and texture play in the brand’s creative expression.’
Carefully and thoughtfully using design elements to represent the brand in a workspace creates an environment that embodies a consistent brand culture and philosophies. Tactile sensory branding plays a huge part in the overall brand experience by incorporating texture play and subtle design elements in the brand’s creative expression. We’re basically telling the brand’s story and communicating its beliefs, goals and achievements in all life and form. Putting a gimmicky display of products and external branding doesn’t revive much creative passion for the space. It needs to be subtle and inviting, while also expressing the company’s work ethics in an organic way.
‘Give the workspace a distinct sense of character by including the brand’s most organic ingredients.’
While following brand guidelines to give the workspace a branding makeover is a tad bit obvious, incorporating the brand’s most organic ingredients in the interior will render it a distinct sense of character. For instance, blending an industrial interior with a brand’s organic components in a thoughtful manner will leave its mark of true brand expression on those walls for ages to come. Going beyond logos and color palettes, the authenticity of workspace branding lies in embarking on a tradition that builds an office culture, while reflecting on the brand’s core principles in every inch of the space.