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6 Steps to Choosing The Right Color Palette for your Brand

Whether you're building a new brand identity from scratch or giving an existing one a new brand makeover, choosing the right color palette is crucial for a brand's raging success in today's competitive brand market. In a world where 85% of consumers are driven by the...

Branding in the Workspace- What, Why and How?

When we think of a good brand, we think of what it means to us.   ‘Great brands cultivate much more than a gleaming reputation; they cultivate memories and relationships for their consumers to delve into.’   The quintessence of a brand’s soul is centered on...

Every Good Brand Design has a Great Story to tell

Image Source “Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee   As we usher into the times guided by millennial curiosity, it no longer suffices for brands with a rich heritage to idly march into the market expecting to...

Gestalts Laws of Visual Perception

Humans are wired to see some elements in a specific pattern to make some logic in the world. In the early twentieth century, German psychologists came up with theories of visual perception to analyze how humans group together elements to make a single coherent group....

THE THREE MAIN ART MOVEMENTS

A tendency or a style in art that shares common timeline, artistic ideals and approach constitute an art movement. There are no strict rules for a particular art movement; however, they can be slightly distinguished from one another. Let's have a look at three of the...

What is sensory branding?

The more you get into the concept of branding, the more you realize that a brand is far more than some visual designs and products. It is a whole experience in itself, evoking emotions, connections perceptions, emotions, beliefs and attitudes. Our subconscious mind...

8 Tips for designing a good and powerful logo

For creating a good rapport in front of the people, a logo must be designed in an appropriate way as a wrongly designed logo fails to communicate the message the brand needs to provide. Here are a few tips for designing a good and professional logo that could help you.

Why are simple logos better for branding?

Logos have a history as long as the written language since the pictorial representation of words has been going on since times immemorial. The trends of logos keep changing keeping in view the demands of the era it is in and also the industry requirements. Earlier,...

What is the importance of a logo?

Lately, we have come across a lot of people who were confused between the actual meaning of a logo and a brand. Many of them considered them the same. Even design agencies had confusions regarding it. But let us tell you they are not the same. They work cohesively to...

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