Communication is the neural network that binds together the business universe. Its effectiveness determines productivity, clarity and productive outcomes. StudioASOT is an initiative with a professed mandate towards effective communication guided by good design. Its approach is dual, at one level it will help sensitise organisations on the merits of effective and relevant design and on the other hand it will train professionals to deliver quality design communication and slowly raise the bar. Our aim is to develop and build a creative ecosystem for design and free thinking exploration, and contribute to the ongoing design and communication dialogue through building synergies between the various channels of creative communication through our Creative Services & Products, Education and other Initiatives.