Visual representation makes even the most boring information exciting for people to read. That’s why the classrooms of various preparatory schools are full of charts, diagrams and pictures so that they are easily engaged. When it comes to making your content more engaging for the audience, infographics work the best!

Choosing the type of infographic does not depend on the type of brand you have. It depends on information which must reach the target audience. The visual format of the information also on how you wish to organize your data. The layout must be adapted basis the content it is providing. Various types of infographics can be viewed as follows:

  1. Timeline

We’re all well versed with this type of format of visual representation. Arranging the information on a chronological basis is what suggests the timeline format. This layout takes the user on a timescale journey telling how the events have happened in the past. If you want to tell a story, then you should choose the timeline format.

  • Statistics/ Data Visualization

Illustrating complex data in the form of charts and graphs show this type of format. Data visualization is creative and works well with when there is a lot of complex data or information.

  • How to/ Process

Giving the complete guide on how to do something using directional cues like arrows and numbers form this type of format. This layout focuses on events rather than the timeline of the events. Breaking down a complex process into easy to digest information.

  • Geographic/ location

Categorizing data based on location using a map to visualize graphical data comes under this category. Visually communicating trends across a region, be it local, national or globally.

  • List

Organizing information in a list makes it convenient for the reader to read. Unlike timeline infographic, this layout does not follow any specific pattern of arranging the content; they are just numbered in the form of a list. A good design needs to support this information so as not to make the information boring.

  • Flowchart

Representing a workflow or a process in a diagrammatic format follows the flowchart infographics. Showing boxes of various kinds connected with arrows can be used here. Flowcharts are simple and work well with social media.



  • Comparison

This layout compares two different contrasting subjects or concepts or ideas. It highlights the similar and dissimilar elements in the two, also showing which is higher to another through visual representation.

  • Hierarchical

Defining elements using based on a predefined level is a hierarchical infographic. In this format, one element is already at the topmost position and the other being at the last. Items are arranged according to it forming a hierarchy of information.

  • Photographic

Making a photograph-based infographic also makes it appealing. A combination of images and graphic makes the information aesthetically appealing and catches the eye of the reader. High-quality images should be used where information can be pointed out through lines, arrows, icons and texts. This type of design is usually simple.

This beautiful art of infographics can be learnt through various web design and graphic design classes to be applied in font design, logo design, web design, and video making. Various graphic designers, art designers, comic book and graffiti artists in the industry use it.

Hope this information helped! Have a look at the course Creative Branding Capsule to learn the art of typography and infographics along with various software: https://studioasot.in/creative-brand-communication-course/