Did you know that the average human retains 10% of what they hear, 20% of what they read, but recall 80% of what they see.
And since 65% of people are visual learners according to the Social Science Research Network, we’re up here cheering for the godsent advantages of infographics in today’s digital times of fast data.
While Infographic styling can be rendered in a mix of 2D/3D Graphics, art illustrative, photographic and typographic elements to choose from, it is the next best thing for a designer to keep close in their creative arsenal at all times.
Let’s see why, shall we?
Infographics Convey MORE in Less
With obvious renditions from a creative standpoint of a visual communicator, the very purpose of an infographic is to convey more in less. A good infographic can invoke emotions and convey a brand’s personality and culture with a message to offer, all through a compelling visual story. And it does so with a clean and minimalistic aesthetic. Breaking down complex information into an easy-to-digest visual format, infographics are a powerful tool to effectively enhance data consumption by use of simple imagery, flow charts and graphs.
Infographics Help Retain More Information
As it has been fairly reported that a human brain can process visuals 60,000 times faster, it’s no surprise we consume and retain content in a visual format better than written text or numbers. For boring data to be visualised in a way its users are increasingly engaged by a well-designed infographic is an understatement of design talent today’s date. In a time where we’re constantly bombarded with frivolous information on our 15 inch laptop screens every day, the potential consumption of relevant visual communication through infographics is now making way for better taste and quality assurance.
Infographics have been put to work recently in educational and teaching contexts. Byju’s especially incorporates extensive use of infographics in the classroom to in their teaching techniques and learning activities to help children retain more information.
Infographics Instigate Quick Data Consumption
Infographic is a great tool for quick consumption of data in a visual way (with basic graphs, lists, flow charts, photography or by comparison), without having to churn out the details out of a lengthy text. People opt for visual communication of data in luck, so long as the data is clearly stated and has solid information to convey.
Here is the perfect example of an infographic glossary of essential design elements found in most visual aesthetics curated by Design Mantic.
Infographics Tell Great Visual Stories
The upside of putting out good infographics on your target’s table is being able to tell great visual stories in color. It calls for expert communication designers to act as visual guides and look for an impactful story they could sculpt into an infographic. It’s a fruitful marketing effort in building a compelling brand narrative. And even though all has been said and done about impeccable designs in the past few years, it still works if and only if you follow a story-first approach. It is imperative that you have rich content to put out and a compelling story to tell.
Infographics Initiate Strong Recall Value
Our brains are wired to devour and retain visual information more easily than from plain text printed on a piece of paper. People are more likely to recall crucial information about a subject through a bunch of images, than from a 500 word article laying down the crux of the matter. Obvious as it is, we’re well aware that flipping through this article isn’t gonna be any different either. So here’s an infographic of infographics to help you with that.
Infographics Make Content More Artistic and Persuasive
With a bunch of different kinds of infographics to take advantage of, it is extremely rewarding to incorporate the use of infographics in your marketing strategies. Using images, graphics and animations in visuals can add to the general aesthetic appeal of your content to easily explain complex ideas while also making it look more artistic and persuasive. Research backed graphs and timelines make for more believable and reliable visual tools of persuasion in corporate presentations.
Well, the bottom line is –
They’re Basically GREAT from a Marketing perspective
The leveraging benefits of infographic design and its visual capacity to drive business with social media shares, linking and delivering high rates of engagement has put infographics at the top of every successful marketing strategy. From boosting a brand’s SEO value on the web to receiving backlink attributions from other sources, the right infographic can do a whole lot of good to top up a brand’s selling point. Believable visuals will always issue new connections within the target audience via social media shares and stir up positive conversations generating even more traffic.
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