The new logo design trends that evidently surfaced in 2017 mostly pursued minimal and the very basics. The companies have made it a point that vibrance and too much demonstration is not required for the next couple of years. Many big brands revisited their logo designs and came up with brilliant minimalist sets. Let us look at some of those big names and their change specific!


The skeuomorphism of flatness of logo is a generous abandonment that the companies have taken up. It is a new personalized best. Audi, one of those many brands that have converted their logos to the bare minimum, has done a pretty good job with its new logo. The metallic endeavor of the logo is done with and a basic black bold is utilized. The most minimal logo designs suit the big brands best, they speak of your strength and simple idealizations.

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YouTube has pursued a major call to action idea in its logo. Launched in August, the company decided for a make-over first time after 2005. The new logo releases YouTube out of the box and places it outside in its independent font view. The red has been brightened to make it alike with the RGV play screen. The constant logo is a play button in red, which in itself defines the very essence of YouTube. Good job, then!

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Euro 2020

The organizers of Europe’s biggest soccer tournament releases their new logo in April. The logo was created by Y&R Branding Portugal. The idea behind these logos generally showcases the host nation in some way. The logo for 2020 demonstrates similar ideation. The game is to be played across most of the cities, listing 13. The new logo thus celebrates the metaphor of a bridge bringing unity and togetherness in all the nooks.

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IBM iX is the design and consulting arm of IBM. It works however independently as any other design studio would. This logo conveys an attachment and a separate feel from its parent company too. This logo was created in-house in collab with Moving Brands, CATK, the design is very persistently abstract and geometric. It is refreshing and new, touched and away from the classic IBM lettering created by Paul Rand in 1972. It is an evident exciting uplift!

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Founded in 2005 by Arianna Huffington, HuffPost has seen an immense rising stats in its liberal news conduct. It was just on time that they came up with a new logo for themselves and got rid of the newspaper styles that they had been using till yet. Their new logo was designed by a New York Agency Work-Order. The italic styling of the logo brims by the aesthetic of the company, as they say, it “They bring us forward.

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Mozilla is one of the biggest non-profit brands that is the figure behind Firefox. In January 2017, they came up with a new logo that is affirmed with the aesthetics of the brand. The company portrays itself as the heart of the Internet today, the new logo incorporates the colon and forward slashes of a URL reinforcing the above idea. While the previous design used FF Meta, for the new word-mark Mozilla collaborated with Dutch type foundry Typotheque to create a custom slab serif font, Zilla (free and open for usage).

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This year 2017 was a base change for many established popular brands. The aim is towards composing a visual identity which enhances the closeness of the brand with its market. Personalization is the new trend and the major brands like Pinterest, Youtube have moved towards the same. Adam Cohn, VP Global Brand Design talks about assorting heritage and leveraging it with an instinct of moving forward. That word-mark was created by combining four or five different past versions of the logo, harking back to lettering from the 1920s and 30s- rendering styling from the past.

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