People have various ideas which make their brands unique in their own sense. Some Indian brands which make a strong brand recall value are as follows:
Paper boat, a brand of traditional Indian beverages and food products, is definitely close to the hearts of many people. Its tagline itself says “drinks and memories” which relates to the childhood memories of many individuals. The name and logo of the brand is indicative of children making boats in rainy seasons. It is unique in its branding.
Image Source: http://www.paperboatdrinks.com/
The largest airline in India by passenger, Indigo has its own quirky ways of thoughts and graphic representation. Its identity is unique in a way that it has different ways of illustrations, for instance, 6E means sexy. This is a trendy and unique example of airlines.
Image Source: https://www.goindigo.in/
An Indian chain store having all kinds of Indian products from textiles to home furnishings, FabIndia revolves around Indian culture and ethnicity. Its product and branding has Indian elements hidden and narrating stories of Indian art and craft. Now it has expanding its territory to various other domains. It definitely is a unique brand in itself.
Image source: https://www.fabindia.com/
Madhya Pradesh Tourism runs one of the most amazing advertisements #hindustankadil which exhibits the tourism of Madhya Pradesh including its cultural & heritage sites. They have taken their tourism to another level, MP is not at the top of culture chart and richness as compared to other regions in India, and still they created it so flawlessly and enriched it. It is an example of an amazing branding with a good recall value.
Watch out their recent advertisement on this link: https://youtu.be/y_PpnUWZYJY
We at StudioASOT train students in creating unique brand identities and developing creative brand strategies. Have a look at our website for more information in creative branding: https://studioasot.in/